Peak-end pizza: prices delay evaluations of quality


Just D. R. , Sigirci O., Wansink B.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT, cilt.24, ss.770-778, 2015 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 24 Konu: 7
  • Basım Tarihi: 2015
  • Doi Numarası: 10.1108/jpbm-01-2015-0802
  • Dergi Adı: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
  • Sayfa Sayıları: ss.770-778

Özet

Purpose - The purpose of this paper is to determine if the level of payment required for consumption changed the relationship between a consumer's overall evaluation of a hedonic consumption experience and the evaluation of first, middle, last piece and peak consumption experiences.