Comparison of Conventional Marketing Researches and Neuromarketing Researches in Regard To The Efficiency of Marketing Messages: ”The Effects of Dissuasive Messages on the Cigarette Packages to Smoking Habits”

SADEDİL S. N., BOZKURT İ., TÜZEL URALTAŞ K. N., TAŞ C.

Journal of Neurobehavioral Sciences, 2016 (SCI-Expanded)

• Yayın Türü: Makale / Tam Makale
• Basım Tarihi: 2016
• Dergi Adı: Journal of Neurobehavioral Sciences
• Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED)
• Marmara Üniversitesi Adresli: Evet