Comparison of Conventional Marketing Researches and Neuromarketing Researches in Regard To The Efficiency of Marketing Messages: ”The Effects of Dissuasive Messages on the Cigarette Packages to Smoking Habits”

SADEDİL S. N., BOZKURT İ., TÜZEL URALTAŞ K. N., TAŞ C.

Journal of Neurobehavioral Sciences, 2016 (SCI-Expanded)

• Publication Type: Article / Article
• Publication Date: 2016
• Journal Name: Journal of Neurobehavioral Sciences
• Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED)
• Marmara University Affiliated: Yes