Güler Ö. R., Özgen E.
in: Developing Narrative Advertising and Marketing Discourse in the AI Era , Recep Yılmaz, Editor, IGI Global, Pennsylvania, pp.277-306, 2026
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Publication Type:
Book Chapter / Chapter Vocational Book
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Publication Date:
2026
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Doi Number:
10.4018/979-8-3373-5666-2.ch010
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Publisher:
IGI Global
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City:
Pennsylvania
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Page Numbers:
pp.277-306
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Editors:
Recep Yılmaz, Editor
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Marmara University Affiliated:
Yes