Çanakkale Onsekiz Mart Üniversitesi Uluslararası Sosyal Bilimler Konferansı , Çanakkale, Turkey, 5 - 06 July 2021
Special days or broadly speaking occasions such as anniversaries, holidays, memorial days in order to ratchet up the awareness in public have ritually become a part of popular culture since the advent of information technologies. These days do not only inform and raise people’s awareness on diversified issues but are an element of the industry of culture and consumption by inventing the novel traditions and herby patterns of cultural capital as well. When talking about the cultural reproduction in a post-capitalized industry, Pierre Bourdieu is one of the leading names in social sciences. To him, the cultural capital is a form of competency that enables the identities, behaviors, and skills of dominant groups in the reproduction of societal spaces — so to speak, social milieu forcibly transmit to sub-groups at the hands of educational and familial traits. Notwithstanding family and education still being able to be discussed through Bourdieu’s conceptualization today, the constituents of popular culture like the special occasions, trends, habits and new age movements also pave the way for the cultural capital to obtain both a global and digital aspect given that taking into account escalating rates at and easing the use of social media tools. This paper therefore seeks to explore the nexus between globalized industry of popular culture and the novel ways to expand the cultural capital by utilizing the special days.