Brand Equity, Purchase Intention, E-WOM, Sponsorship Type, and Endemic in the Esports Industry:
A Study on Mediating and Moderating Effects..
ATAMAN G., TUNCALI YAMAN T., Ergin V.
7th International Conference on Recent Trends in Multi-Disciplinary Research (ICRTMDR-24), İstanbul, Turkey, 17 - 18 November 2024, (Full Text)
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Publication Type:
Conference Paper / Full Text
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City:
İstanbul
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Country:
Turkey
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Marmara University Affiliated:
Yes