Organizational Learning on Coopetition Strategy: An Exploratory Research on a Turkish Private Bank's Credit Card Application

Demirel Y., Bas T., Arzova B.

ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS, cilt.44, sa.1, ss.21-35, 2015 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 44 Sayı: 1
  • Basım Tarihi: 2015
  • Dergi Adı: ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.21-35
  • Marmara Üniversitesi Adresli: Evet

Özet

In the Turkish banking sector, competition and the banks' costs have become more important than ever due to the global financial crisis which began at 2008 and affected the world economic and financial system. The banks, aim to increase their share in the credit card market which is one of the most profitable market in the sector, are cooperated with the other banks which have well-known credit card brand and wide POS network. This strategy is called as "coopetition".