Küresel Pazarlama Ormanında Ayak İzlerinin Peşinde: Ulusal Pazarlama Akademisinin Bibliyometrik Analizi

Kaya A., Ayar B., Burnaz H. Ş.

28. Pazarlama Kongresi, Muğla, Turkey, 8 - 11 October 2025, pp.98-103, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Muğla
• Country: Turkey
• Page Numbers: pp.98-103
• Open Archive Collection: AVESIS Open Access Collection
• Marmara University Affiliated: Yes