The impacts of fans sincerity perceptions and social media usage on attitude toward sponsor


DEMİREL A., ERDOĞMUŞ Z. İ.

Sport, Business and Management: An International Journal, cilt.6, ss.36-54, 2016 (Hakemli Dergi) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 6
  • Basım Tarihi: 2016
  • Doi Numarası: 10.1108/sbm-07-2014-0036
  • Dergi Adı: Sport, Business and Management: An International Journal
  • Sayfa Sayıları: ss.36-54
  • Anahtar Kelimeler: Turkey, Social media, Sport marketing, Purchase intention, Sponsorship, Sport sponsorship, BRAND, IDENTIFICATION, CONSUMPTION, CONGRUENCE, INTENTIONS, HIERARCHY, CONGRUITY, CONTEXT, MODEL, FIT
  • Marmara Üniversitesi Adresli: Evet