DEFINING SEARCH ENGINE ADVERTISING METRICS ACCORDING TO AIDA ADVERTISING MODEL


POYRAZ E. , ÇETİNTÜRK N.

in: INTERNATIONAL CONFERENCE ON NEW TRENDS IN COMMUNICATION, , Editor, NOBEL, İstanbul, pp.219-229, 2017

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2017
  • Publisher: NOBEL
  • City: İstanbul
  • Page Numbers: pp.219-229
  • Editors: , Editor