Akademik Veri Yönetim Sistemi
International Conference in Studies on Social and Education Sciences, Antalya, Türkiye, 20 - 23 Ekim 2023, cilt.1, ss.21-22
In today's business world, companies are evaluated not only by their financial successes but also by their sustainability performances. Transparent communication and reporting of sustainability-related information play a crucial role in establishing and maintaining corporate reputation. This study examines how sustainability communication and reports can influence corporate reputation. Sustainability communication is a communication strategy used by companies to convey and explain their sustainability efforts to stakeholders by arranging reports. By clearly conveying their sustainability goals, achievements, and commitments to stakeholders, companies emphasize their dedication to sustainability. Sustainability reporting offers several fundamental benefits in the eyes of a company's target audience: Transparency and Trust: Companies demonstrate transparency through sustainability communication and reports, leading to increased stakeholder trust. Trust is a fundamental component of corporate reputation. Competitive Advantage: Companies that effectively convey their sustainability efforts can gain a competitive advantage over their rivals. A reputation focused on sustainability can influence customer preferences. Investor Interest: Investors tend to consider sustainability performance when making investment decisions. A strong sustainability report can attract investor interest and positively impact a company's financial performance. Employee Commitment: Building a strong sustainability culture within the company can increase employee commitment. A company that employees take pride in can strengthen its employer brand. Sustainability communication and sustainability reports are critical tools for strengthening corporate reputation. Focusing on sustainability communication and reporting is essential for companies to fulfill their environmental and social responsibilities and sustain long-term business success. Within the scope of this study, we will measure the added value that scientifically selected sustainability reports provide to the organizations that publish them, develop conclusions and discussions based on this assessment.