Analyzing the factors that affect the luxury brand extension attitude

ARDA E., ERDOĞMUŞ Z. İ.

2016 Monaco Symposium on Luxury, MONAKO, MONAKO, 7 - 08 April 2016, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: MONAKO
• Country: MONAKO
• Marmara University Affiliated: Yes