Brand Equity, Purchase Intention, E-Wom, Sponsorship Type, and Endemic in The Esports Industry: A Study on Mediating and Moderating Effects

Ataman G., Tuncalı Yaman T., Ergin V.

Journal of Information Systems Engineering and Management, cilt.10, sa.27, ss.857-872, 2025 (Scopus)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 10 Sayı: 27
• Basım Tarihi: 2025
• Dergi Adı: Journal of Information Systems Engineering and Management
• Derginin Tarandığı İndeksler: Scopus
• Sayfa Sayıları: ss.857-872
• Marmara Üniversitesi Adresli: Evet