Brand Equity, Purchase Intention, E-Wom, Sponsorship Type, and Endemic in The Esports Industry: A Study on Mediating and Moderating Effects

Ataman G., Tuncalı Yaman T., Ergin V.

Journal of Information Systems Engineering and Management, vol.10, no.27, pp.857-872, 2025 (Scopus)

• Publication Type: Article / Article
• Volume: 10 Issue: 27
• Publication Date: 2025
• Journal Name: Journal of Information Systems Engineering and Management
• Journal Indexes: Scopus
• Page Numbers: pp.857-872
• Marmara University Affiliated: Yes