“The Importance of the Brand Name on Purchase Decisions Regarding Brand Communication Perspective: An Empirical Research”,

PİRTİNİ S., KOCAMAZ T.

The Second International Symposium Communication in the Millennium, 17 - 19 Mart 2004, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Marmara Üniversitesi Adresli: Evet