An outline of innovation management process: building a framework for managers to implement innovation

Simsit Z. T., VAYVAY Ö., Ozturk O.

10th International Strategic Management Conference, Rome, İtalya, 19 - 21 Haziran 2014, cilt.150, ss.690-699 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 150
  • Doi Numarası: 10.1016/j.sbspro.2014.09.021
  • Basıldığı Şehir: Rome
  • Basıldığı Ülke: İtalya
  • Sayfa Sayıları: ss.690-699
  • Anahtar Kelimeler: Innovation management process, Innovartion types and models, Poor innovation management, PRODUCT INNOVATION
  • Marmara Üniversitesi Adresli: Evet

Özet

Innovation management emerged as a discipline in the 1890's with Edison's innovation factory. Edison changed the image of the sole inventor by converting innovation to a process with recognized steps practiced by a team of inventors working together-laying the basic design of the R&D department. These steps are streamlined to the major extent in all industries and include idea generation, concept development, feasibility studies, product development, market testing and launch. Innovation management is thus corresponds to the development of new products, processes and services. In cases where the organization does not make or offer products (goods or services), innovation lies in improving the way jobs are done to meet the organization's mission.