Consumer Perceptions of User Experience and Risk: A Research on Online Shopping

Ayar B., Orcan Ö., Erdil T. S.

15th International Strategic Management Conference, Poznan, Poland, 27 - 29 June 2019, vol.71, pp.45-60, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume: 71
  • City: Poznan
  • Country: Poland
  • Page Numbers: pp.45-60
  • Marmara University Affiliated: Yes