It is seen that the collective bargaining process, which can be described as the core of industrial relations, has undergone a transformation in the last 30 years. It is observed that this change did not only occur in the process of collective bargaining, but also in the workers, one of the most important actors of the process. The new working class, which has different demands and expectations, is expected to be the driving force in the possible exchange of trade unions, which have a voice in collective bargaining. The aim of this study was to determine how the collective bargaining strategies of trade unions in Turkey changed. To do this, in-depth interviews were conducted with 34 trade union officials. In summary, this study revealed the unions' responses to changing conditions and the speed of the re-determined collective bargaining process, the new technologies involved in the production process in the strategy-building phase without sitting at the bargaining table, how strong the trade unions are in relation to the modern strategies in the bargaining process. The most significant result of the study was that government's relationship with the unions should be strengthened to regulate the labor market, to create social policies that are beneficial to the society and to create a positive psycho-sociological impact in order to ensure peace of work between the parties.