Research Information System
in: Ideology in Communication Studies, Ömer Aydınoğlu, Editor, Strategic Researches Academy, Klaipeda, pp.235-252, 2020
Like other instruments which take place on the popular culture list, advertisements also play an important role to form individuals in terms of cultural, political and ideological aspects in daily life. Besides certain products and services, many "meaning" are presented about gender, class and daily practices as well. Today, with the impact of technological improvements, advertisements are said to reach the masses on much more platforms than before. The impact of postmodernizm on advertisements and new media, while making a connection of inter texts between advertisement and other popular narratives, on the other hand, makes the representations in the advertisements become more "integrated". In this study, Veet's advertisement #AntiPrenses which has intertextual links with 4N 1K The First Love which is transferred to television as a youth tv series after the movies, 4N 1K (2017), 4N 1K 2 (2018) will be examined.