ANALYSIS OF CULTURAL SYMBOLS USED IN PACKAGING DESIGN ON PURCHASE BEHAVIOR

İri Öztürk A., Tüzel Uraltaş K. N.

International Journal of Communication and Art, no.7, pp.21-39, 2022 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2022
• Journal Name: International Journal of Communication and Art
• Page Numbers: pp.21-39
• Marmara University Affiliated: Yes