A Study Regarding the Relationship between the Consumer Expectations Regarding Packaging and Brand Awareness

Ene S., Özkaya B.

INTERNATIONAL BUSINESS RESEARCH, vol.9, no.6, pp.102-111, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 9 Issue: 6
• Publication Date: 2016
• Doi Number: 10.5539/ibr.v9n6p102
• Journal Name: INTERNATIONAL BUSINESS RESEARCH
• Journal Indexes: IBZ Online
• Page Numbers: pp.102-111
• Open Archive Collection: AVESIS Open Access Collection
• Marmara University Affiliated: Yes