Dominance or Effectiveness? Which is More Important in Brand Personality Decisions?

ALTUNA O., ARSLAN F. M.

Athens Journal of Mediterranean Studies, vol.5, pp.121-136, 2019 (SSCI)

• Publication Type: Article / Article
• Volume: 5
• Publication Date: 2019
• Doi Number: 10.3982/te2904
• Journal Name: Athens Journal of Mediterranean Studies
• Journal Indexes: Social Sciences Citation Index (SSCI)
• Page Numbers: pp.121-136
• Marmara University Affiliated: Yes