White Goods Brand Selection by Using Generalized Choquet Integral


Yayla A. Y. , YILDIZ A.

IEEE International Symposium on INnovations in Intelligent SysTems and Applications (INISTA), Bulgaristan, 19 - 21 Haziran 2013 identifier

  • Basıldığı Ülke: Bulgaristan

Özet

White goods brand selection decision have become a multi-criteria decision making problem depending on the variety of customer demands and developments at the white goods technology recently.