The Role of Personality Congruence Perceived Quality and Prestige on Ready to Wear Brand Loyalty


ERDOĞMUŞ Z. İ. , IŞIL B. T.

Journal of Fashion Marketing Management, vol.16, pp.399-417, 2012 (Refereed Journals of Other Institutions) identifier

  • Publication Type: Article / Article
  • Volume: 16
  • Publication Date: 2012
  • Doi Number: 10.1108/13612021211265818
  • Title of Journal : Journal of Fashion Marketing Management
  • Page Numbers: pp.399-417