Akademik Veri Yönetim Sistemi
IGI Global, Pennsylvania, 2023
Since the 20th century, when modern democracies gained strength, governments
have been carrying out their domestic and foreign policies with the consent of
society. For this reason, all organizations that seek to influence governments strive
to make a name for themselves in the eyes of the public. Similarly, states also seek
to establish a reputation and trust in the public opinion of a target country or within
specific target communities through public diplomacy activities. As can be seen,
notable studies and work on public diplomacy have been conducted for more than
half a century, and the field has evolved.
Public diplomacy emerged as an extension of developments in international
relations and diplomacy, as a way for countries and governments to communicate
and build relationships with the corresponding strategic bodies in other countries.
Increasing political, economic, social, and cultural relations on a global scale have
transformed diplomatic relations into an issue that encompasses societies and peoples,
unlike in the past when they were limited to official relations between countries
and governments. As the public face of diplomacy as we know it, we can describe
it as an international actor’s attempt to navigate the international environment by
building close relationships with foreign peoples.
On the one hand, public diplomacy is a way for countries to transmit their
policies, opinions, and values to other societies; on the other hand, it creates a
suitable environment for nations and their peoples to build and foster intertwined
relationships and mutual understanding. Thus, it supports international relations and
communication in general and the implementation of a particular country’s foreign
policy and national interests in particular. As an extension of this fact, the public
diplomacy of countries revolves around their foreign policies and objectives and
contributes to diplomacy and international processes. Many researchers have come
to the same conclusion: foreign policy and diplomacy cannot achieve the desired
results and be successful without the policies and applications of public diplomacy.
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Preface
However, the public diplomacy literature is mainly USA-dominated due to
its pioneering role in the emergence of the concept and its institutionalization.
Perceptions and practices of public diplomacy in other countries also evolve under
the influence of this experience. With this effect, each country determines its areas
of practice and actors for public diplomacy, taking into account its power, sphere
of influence, opportunities, and risks.
Global Perspectives on the Emerging Trends in Public Diplomacy offers insights
into the approaches taken by countries in different geographies and how they tailor
their public diplomacy activities based on their unique opportunities and risks. By
examining the practices of different countries, this book provides a global picture
of public diplomacy activities and identifies emerging trends shaping the field. This
book is indispensable for researchers, academics, undergraduate and postgraduate
students, and non-governmental and governmental organizations seeking to improve
their understanding of public diplomacy. The multiple perspectives offered in this
book enable readers to understand how different countries approach public diplomacy
and how these activities are evolving in the current global landscape.
Global Perspectives on Emerging Trends in Public Diplomacy contains nine
different chapters. The book contains the work of many authors, ranging from approaches to public diplomacy by countries and regions to studies and topics dealing
with public diplomacy from different and current perspectives. It is noteworthy
that, especially in the 2000s, the topic and policy of public diplomacy have gained
prominence worldwide. Public diplomacy activities were seen as part of foreign
policy and soft power issues and were often used to reinforce issues. Similarly,
public diplomacy has been associated with current issues and phenomena such as
the pandemic and new technologies.