Brand-Related Solutions for the Vulnerability of Marginal Consumers in a Time of Crisis

Ekizler H., Ferikoğlu B., Kınış M.

in: Marketing and Branding Paradigms in the Era of Sustainability, SANJE GRESİ, BAŞAR ENES EMRE, Editor, Nova Science Publishers, Inc, New York, pp.1-16, 2025 identifier

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2025
  • Publisher: Nova Science Publishers, Inc
  • City: New York
  • Page Numbers: pp.1-16
  • Editors: SANJE GRESİ, BAŞAR ENES EMRE, Editor
  • Marmara University Affiliated: Yes