Understanding university brand loyalty the mediating role of attitudes towards the department and university

ERDOĞMUŞ Z. İ., ERGUN H. S.

5th International Conference on Leadership, Technology, Innovation and Business Management, 10 - 12 Aralık 2015, ss.362-371, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Sayfa Sayıları: ss.362-371
• Marmara Üniversitesi Adresli: Evet