The mediator role of brand trust in the effect of influencer’s source credibility on the intent to purchase (Research on baby care products for mothers)

Onurlu Ö., Bilgiseven B., Bilgili Sülük S.

Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol.36, no.2, pp.165-174, 2022 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 36 Issue: 2
• Publication Date: 2022
• Doi Number: 10.54614/tbe.2022.951054
• Journal Name: Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.165-174
• Open Archive Collection: AVESIS Open Access Collection
• Marmara University Affiliated: Yes