WHO IS ENGAGED IN E-WOM? ROLE OF E-LOYALTY,DEMOGRAPHICS, VISIT FREQUENCY AND PRODUCT CATEGORY


AYDOĞAN S. , AKTAN M.

Pazarlama ve Pazarlama Araştırmaları Dergisi, vol.12, no.24, pp.207-233, 2019 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 12 Issue: 24
  • Publication Date: 2019
  • Title of Journal : Pazarlama ve Pazarlama Araştırmaları Dergisi
  • Page Numbers: pp.207-233