Technological Forecasting and Social Change, cilt.206, 2024 (SSCI)
Given the increasing environmental concerns and urban congestion, sustainable transportation strategies have become crucial for campuses, which often reflect the transportation challenges of broader urban environments. Identifying such strategies specifically for campuses is urgently needed to tackle the adverse impacts of unsustainable transportation practices on carbon emissions, local air quality, campus health, and institutional budgets while promoting a culture of sustainability among university communities. To address this, a set of strategies, including 23 sub-strategies and 8 main strategies, along with 6 evaluation criteria, was determined following extensive research. Thus, the present study aims to select and prioritize the strategies of sustainable transportation within the campus environment by proposing a novel hybrid multi-criteria decision-making (MCDM) method, integrating Stepwise Weight Assessment Ratio Analysis (SWARA) and Evaluation Based on Distance from Average Solution (EDAS) under Picture fuzzy sets. This research also carried out sensitivity and comparative analyses to confirm the consistency and reliability of the results produced by the proposed hybrid method. The results indicate that short-term strategies, such as providing facilities for bike riders and reorganizing campus parking, ranked highest due to their immediate feasibility and cost-effectiveness. Conversely, strategies related to remote and flexible work options or affordable housing, which require a longer implementation process, and significant investment, ranked lower in the final rankings. Policy-makers, stakeholders, and campus administrators will gain useful insights from this research, which not only provides a holistic perspective on sustainable transportation planning within educational settings but also proposes a novel methodology, bridging the knowledge gap in the existing literature.