THE IMPACT OF CHATBOTS AND SMART ASSISTANT APPLICATIONS ON CUSTOMER SATISFACTION AND LOYALTY

DÜZ O., CİHANER P., YALÇINKAYA S.

14th INTERNATIONAL CONGRESS ON ENGINEERING AND TECHNOLOGY MANAGEMENT, İstanbul, Turkey, 15 November 2025, vol.14, pp.176-182, (Full Text)

• Publication Type: Conference Paper / Full Text
• Volume: 14
• City: İstanbul
• Country: Turkey
• Page Numbers: pp.176-182
• Marmara University Affiliated: Yes