The new dimension of the information shaped by the digitalization has made its circulation and sharing easier and with that, the ways of people’s accessing to information and their communication habits started to change. The presentation of digitized information with new tools has also accelerated the development of social interaction. The new communication media, while providing to move the self-expression of the individual via his/her “digital incarnation”, particularly with the social networking, into a much more different and richer dimension than it used to be, has also introduced the transformation of surveillance in new forms with them. Individuals on the one hand, as in the all areas of their lives, also feel the existence of “surveillance” in the social networks where they share the information; but as a contradiction, they cannot give up “exposing” themselves and “being followed and monitored” by others as well. Therefore, the main objective of the study is to reveal, understand and interpret the contradiction of the self-expression forms in the social media on the basis of exposition and surveillance, by a qualitative and exploratory research.