Akademik Veri Yönetim Sistemi
TURKIYE ILETISIM ARASTIRMALARI DERGISI-TURKISH REVIEW OF COMMUNICATION STUDIES, cilt.0, sa.39, ss.216-239, 2022 (ESCI)
Social, economic and environmental management understanding of institutions necessitates the need to carry existing values to the future. One of the most important factors that will make this need sustainable is stakeholder relations or target audience communication in a communicative sense. In recent years, with the more frequent discussion of issues such as communication strategies, changing social structure, limited resources, environmental problems, social inequality, which institutions carry out due to their social responsibility understanding, many institutions choose only one area and raise awareness of the society in this area, draw attention to any social issue, raise awareness. Beyond the concept of corporate social responsibility designed with a focus on it, it necessitates the restructuring of institutions starting from their own business processes. In this context, the understanding of sustainability ensures integrity by transferring an integrated structure to the communication process and tries to carry the institutions to the future.