Criteria for sportswear preference of Turkish runners

Ural Ö.

INDUSTRIA TEXTILA, cilt.72, sa.3, ss.289-299, 2021 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 72 Sayı: 3
  • Basım Tarihi: 2021
  • Doi Numarası: 10.35530/it.072.03.1799
  • Dergi Adı: INDUSTRIA TEXTILA
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus, ABI/INFORM
  • Sayfa Sayıları: ss.289-299
  • Anahtar Kelimeler: sportswear, runner, preference criteria, shopping behaviour
  • Marmara Üniversitesi Adresli: Evet

Özet

Nowadays, while the importance of doing sports for a healthy life is spreading all over the world, consumers expect some performance and functional properties from sports products. It is expected that the sportswear must be in harmony with the body, do not create discomfort and do not affect the performance. The comfort of sportswear is an important criterion that affects the performance and motivates the athlete. There are dynamic and fundamental changes in the preferences of sports people with the change in the context; type of sports, the geography they live in, season, climate, their cultural, demographic and anthropologic characteristics, etc. While offering sportswear products to the market, brands should pay attention not only to quality parameters, but also to these criteria.