Akademik Veri Yönetim Sistemi
4D Conference Designing Development Developing Design, Kaunas, Litvanya, 28 - 30 Eylül 2017, ss.350-359
There are studies in literature that aim to explain authenticity of products through perspectives of users and designers (Liao & Ma, 2009; Kristav, 2016) together with studies that conceptually explore the subject through definitions of user perception and experiences (Reisinger & Steiner, 2006). Some approaches define authenticity as a phenomenon that mostly exists in products that represent a starting point (Kristav, 2016). These products are also referred as radically innovative products in the literature (Verganti, 2009).
It is suggested that design-driven innovations can originate from existing phenomena that are combined in unfamiliar ways (Norman & Verganti, 2014-b). Accordingly, it can be assumed that users can have experience related expectations from radical products that originated from existing meanings, which stem the new context. It is frequently stated in the literature that the product experience plays a major role in user satisfaction and excitement, which would lead to product adoption (Desmet & Hekkert, 2007; Hassenzahl, 2005).
In this study, e-book readers will be evaluated as examples of radical products that are originated from the contexts of publishing and consumer electronics; which build meaning and technology axes, respectively. Consumer expectancies – particularly authenticity expectations - will be evaluated to understand if their origins can be related to and/or derived from these two separate contexts. Any authentic character regarding original e-book readers, will also be sought to understand if origin of authentic expectations for new product concepts can shift through time.