THE EFFECT OF DIMENSIONS OF BRAND EXPERIENCE ON DIMENSIONS OF PURCHASING COSMETIC PRODUCTS: A COMPARISON OF FLORMAR AND MAC BRANDS

Sula Averbek G., Bakır N. O.

Aurum Sosyal Bilimler Dergisi, vol.7, no.1, pp.65-92, 2022 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 7 Issue: 1
• Publication Date: 2022
• Journal Name: Aurum Sosyal Bilimler Dergisi
• Page Numbers: pp.65-92
• Open Archive Collection: AVESIS Open Access Collection
• Marmara University Affiliated: Yes