Today's global scale extreme competition has increased the importance of the customer. In this environment, the customer representative has also become a strategic position in the clothing companies because it manages the relationship (order taking, order tracking, meeting with the customer about the order, delivery of the product to the customer etc.) between the customer and the companies. In this study, the qualifications sought in a customer representative have been investigated in The Turkish Clothing Industry. To the research has started by examining the contents of the customer representative job posting of 77 clothing companies to the www.kariyer.net human resources website. Later, 11 clothing companies human resources managers have been interviewed. Using the data obtained from these two sources, a questionnaire has designed to determine the characteristics that the customer representative should have. Behind, the sample group which it has been consisted of 99 clothing companies has been determined for the application of the questionnaire. Then, the data obtained by the questionnaire have been analyzed. The result of the analysis is as follows: All clothing companies have found it very important to the customer representatives have improved communication skills and have a high level of foreign language. In addition, the most important expectations of the clothing companies from the customer representative respectively; they have sufficient knowledge about customer relationship management, termin tracking and order management (order creation, order tracking etc.).