Internationalization of SMEs has been a topic researched in a multitude of views. Differing scholars have tackled the subject from different points of view and found out that there is not one single path to internationalization. This study aims to build on the previous literature by applying ethnographic study on an SME in Turkey that has been an active importer from Germany since its inception. The aim has been to find the connections and the applications of different theorems for a small firm. Through this study the challenges a SME faces during the process of internationalization is also highlighted. Through observations and personal interviews conducted, it is found that uncertainties, conflicts in a network, profitable domestic market and lack of experienced management involvement hold a major part in decreasing international activities. (C) 2014 Published by Elsevier Ltd.