Individual responses to competing institutional logics in emerging markets

Minbaeva D., Muratbekova-Touron M., ZAMANTILI NAYIR D., Moreira S.

INTERNATIONAL BUSINESS REVIEW, vol.30, no.4, 2021 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 30 Issue: 4
  • Publication Date: 2021
  • Doi Number: 10.1016/j.ibusrev.2020.101778
  • Journal Name: INTERNATIONAL BUSINESS REVIEW
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, International Bibliography of Social Sciences, Business Source Elite, Business Source Premier, Public Affairs Index
  • Keywords: Emerging economies, Competing institutional logics, Individual responses, ORGANIZATIONAL RESPONSES, COMMUNITY, DIFFERENTIATION, EAST
  • Marmara University Affiliated: Yes

Abstract

In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely to choose one logic over another. Instead, they combine both logics act as hybridizers. We identified three roles of local (Kazakhstani and Turkish) managers as hybridizers: bridging between competing logics, boundary spanning and cultural buffering.