Individual responses to competing institutional logics in emerging markets

Minbaeva D., Muratbekova-Touron M., ZAMANTILI NAYIR D., Moreira S.

INTERNATIONAL BUSINESS REVIEW, cilt.30, sa.4, 2021 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 30 Sayı: 4
  • Basım Tarihi: 2021
  • Doi Numarası: 10.1016/j.ibusrev.2020.101778
  • Dergi Adı: INTERNATIONAL BUSINESS REVIEW
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, International Bibliography of Social Sciences, Business Source Elite, Business Source Premier, Public Affairs Index
  • Anahtar Kelimeler: Emerging economies, Competing institutional logics, Individual responses, ORGANIZATIONAL RESPONSES, COMMUNITY, DIFFERENTIATION, EAST
  • Marmara Üniversitesi Adresli: Evet

Özet

In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely to choose one logic over another. Instead, they combine both logics act as hybridizers. We identified three roles of local (Kazakhstani and Turkish) managers as hybridizers: bridging between competing logics, boundary spanning and cultural buffering.