Preferences of Software Customers: Highlights for Emerging Investors on Country of Origin Effects an Emprical Test – Study on Professional Turkish Software Users in B2B Markets

Yüksel Ü., YILDIRIM H., Yüksel A.

World Marketing Congress, Perth, Australia, 11 - 14 June 2003, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Perth
  • Country: Australia
  • Marmara University Affiliated: Yes