sing associations to create positive brand attitude for generation Y consumers Application in fashion retailing


YALÇIN A. M. , ERDOĞMUŞ Z. İ.

Suleyman Demirel University Journal of Faculty of Economics Administrative Sciences, ss.15, 2009 (SCI Expanded İndekslerine Giren Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Basım Tarihi: 2009
  • Dergi Adı: Suleyman Demirel University Journal of Faculty of Economics Administrative Sciences
  • Sayfa Sayıları: ss.15