Effects of customer brand perceptions on store image and purchase intention: An application in apparel clothing

ERDİL T. S.

11th International Strategic Management Conference, Viyana, Austria, 23 - 25 July 2015, vol.2, pp.906-915, (Full Text)

• Publication Type: Conference Paper / Full Text
• Volume: 2
• City: Viyana
• Country: Austria
• Page Numbers: pp.906-915
• Marmara University Affiliated: Yes