Effects of customer brand perceptions on store image and purchase intention: An application in apparel clothing


ERDİL T. S.

11th International Strategic Management Conference, Viyana, Austria, 23 - 25 July 2015, vol.2, pp.906-915, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume: 2
  • City: Viyana
  • Country: Austria
  • Page Numbers: pp.906-915
  • Marmara University Affiliated: Yes