B2B Markets and Business Buying Behavior


ARSLAN F. M.

in: Principles of Marketing, Sevgi Ayşe Öztürk, Editor, T.C. ANADOLU UNIVERSITY PUBLICATION NO: 3805, Eskişehir, pp.134-159, 2018

  • Publication Type: Book Chapter / Chapter TextBook
  • Publication Date: 2018
  • Publisher: T.C. ANADOLU UNIVERSITY PUBLICATION NO: 3805
  • City: Eskişehir
  • Page Numbers: pp.134-159
  • Editors: Sevgi Ayşe Öztürk, Editor