Media allows us to witness to the moments - to the wars in which humanity remains most embarrassed, most vulnerable and most desperate - today via the latest technologies. It is known that the Gulf War was a turning point in media's illustration of a war, meaning that its representation of actual war footage as a cinematography to the audience in a way never seen before. The point where we have arrived at today seems that it has gone beyond watching the war in our safe places by feeling as if we were directly involved in it. Media receivers/target audiences are now facing the witnessing and being aware of the incidents that all civilians -especially the most affected ones, children, women and elderly people-experienced. This situation brings along the demands of societies who are willing to take responsibilities and initiatives about the events they witnessed, besides the countries and the governments.