İnsan ve İnsan Dergisi, cilt.7, sa.23, ss.52-67, 2020 (Diğer Kurumların Hakemli Dergileri)
New forms of consumption have emerged with the appearance of the modern society.
The money, which is seen as the commodity in this system, causes human beings to have a
constant need. Searching for goods on online shopping or in-store live shopping, one always
looks for pleasure and satisfaction. However, consciously or unconsciously that person gets
consumed. After sometime, isolation starts. In other words, this ends with estrangement. The
aim of this article is to find out at what age people feel lonely. In this article, the consumption
on the relations was examined amongst different age groups by using Differentiated Loneliness
Scale (DLS) developed by Schmidt N & Sermat V1.: The scale was used on two different age
groups consisting of 480 people; between 18 and 35-year-old and between 36 and 60-year-old.
The research has some limitations due to using the scale on 480 people, totally.