in: Handbook of Research on Transmedia Storytelling and Narrative Strategies, Recep Yılmaz,M. Nur Erdem,Filiz Resuloğlu, Editor, IGI-GLOBAL, New-York, pp.271-291, 2018
The digital content that constitutes the main material of the participatory culture put the digital storytelling concept with the creation of digital stories to the agenda. Users exhibit digital narratives as part of
participatory culture by combining their imagination skills, editing skills, problem solving skills, creators,
ideas they want to tell or share, with the possibilities provided by digital media. In the scope of the study,
the elements of digital storytelling, communication, and public relations which are used by different
disciplines are emphasized. In the context of these elements, examples of communication and public
relations in the world and in Turkey are being interpreted. As a result, the digital storytelling activities
that are important in the participatory culture are evaluated in terms of their reflection on communication and public relations practices, contribution to the field, and the aspects that need to be considered.