Changing Strategic Architecture of Transnationals The Case of Textile and Apparel Industries

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Bakoğlu R., Kaya E. S.

International Conference on Strategic Management, Çanakkale, Çanakkale, Türkiye, 23 - 25 Haziran 2005

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Basıldığı Şehir: Çanakkale
  • Basıldığı Ülke: Türkiye
  • Marmara Üniversitesi Adresli: Evet

Özet

This study aims to show the new patterns of the strategic architecture of transnational firms by using an

inductive perspective over the real conditions. For observing the sii\t in the straiegic piiorities of

transnationals and their strategic architectures, the textile end apparel industries are partiiularly imporrant

since the effect of globalization can be seen in these industries firstly and noticeably as being'widespread

worldwide, mature and labor intensive, and the fi-rst example of full global rradc tibiralizarioi taking ptace

in 2005- Eight new patterns of new strategic architecture of transnaiionals are obsei-ved that could also be

reflected to the other industries, especially global ones.

Keywords: Strategic architecture, transnational firms, multi-stake holder initiatives, corporate social

responsibility