Retail Store Segmentation for Target Marketing


BİLGİÇ E., KANTARDZIC M., ÇAKIR Ö.

in: Advances in Data Mining Applications and Theoretical Aspects, Perner, Petra, Editor, Springer, pp.32-46, 2015

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2015
  • Publisher: Springer
  • Page Numbers: pp.32-46
  • Editors: Perner, Petra, Editor
  • Marmara University Affiliated: Yes