The Study on Effective Company Applications for Apparel Consumers Online Buying Decisions

Kayar M., Ayfer Ü.

ICENS - International Conference on Engineering and Natural Sciences, Skopje, Makedonya, 15 - 19 Mayıs 2015, ss.197

  • Yayın Türü: Bildiri / Özet Bildiri
  • Basıldığı Şehir: Skopje
  • Basıldığı Ülke: Makedonya
  • Sayfa Sayıları: ss.197
  • Marmara Üniversitesi Adresli: Evet

Özet

Having place in the life of people makes internet a device which enables them to supply their needs online. Accordingly, providing apparel products, which are one of the most needed ones, by using internet increases day by day. The aim of the study is to search attitudes of apparel consumers who clothing products online and company applications which are effective for apparel consumers’ online buying decisions. On the other hand, it is to gain information about the difficulties that apparel consumers have within online buying.