THE EFFECT OF CUSTOMER'S INVOLVEMENT LEVEL ON PURCHASE INTENTION IN METAVERSE MARKETING IN TERMS OF DIGITAL TECHNOLOGIES AND DIGITAL MARKETING APPROACH AND A RESEARCH

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Onurlu Ö., Kandemir Çomoğlu G.

DEÜ 1. Uluslararası Sosyal Bilimler Kongresi, İzmir, Turkey, 22 - 24 June 2022, pp.115-118, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: İzmir
• Country: Turkey
• Page Numbers: pp.115-118
• Marmara University Affiliated: Yes

Abstract