THE EFFECT OF CUSTOMER'S INVOLVEMENT LEVEL ON PURCHASE INTENTION IN METAVERSE MARKETING IN TERMS OF DIGITAL TECHNOLOGIES AND DIGITAL MARKETING APPROACH AND A RESEARCH


Onurlu Ö., Kandemir Çomoğlu G.

DEÜ 1. Uluslararası Sosyal Bilimler Kongresi, İzmir, Turkey, 22 - 24 June 2022, pp.115-118, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: İzmir
  • Country: Turkey
  • Page Numbers: pp.115-118
  • Marmara University Affiliated: Yes

Abstract