Can Vloggers Characteristics Change Online-Shopping Intentions? The Role of Word of Mouth Effect as A Communication Tool

DURMUŞ B., YILDIRIM F., BAYAZIT D. Z.

Online Academic Journal of Information Technology, vol.8, pp.23-40, 2017 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 8
• Publication Date: 2017
• Journal Name: Online Academic Journal of Information Technology
• Page Numbers: pp.23-40
• Marmara University Affiliated: Yes