Hedonic, Utilatarian, Symbolic Drives Behind Place Check-in Activity of Mobile Consumers

TATAR Ş. B., ERDOĞMUŞ Z. İ.

Marmara Business Review, vol.1, pp.63-79, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 1
• Publication Date: 2016
• Journal Name: Marmara Business Review
• Page Numbers: pp.63-79
• Marmara University Affiliated: Yes